From the Timesleader:
‘Star Trek: Enterprise’ prepares to drop out of warp for good
By DAVE ITZKOFF New York Times News Service
Mon, May. 09, 2005
In the sector of planet Earth known as Hollywood, it was business as usual on the Paramount back lot. On a sunny day in early March, green-skinned aliens with zippers embedded in their faces were eating catered lunches, stagehands were disassembling lighting rigs labeled “Thorium Isotope Hazard,” and all were doing their best to ignore the fact that the warp engines on the starship Enterprise would soon be shut down, perhaps never to start up again. “Welcome,” a security guard said with heavy irony, “to the last days of Pompeii.”
On Friday, UPN will broadcast the final two episodes of “Star Trek: Enterprise,” the most recent spinoff of the genre-defining science-fiction series created by Gene Roddenberry nearly 40 years ago. The scenes filmed in March will bring closure to the story of a futuristic space vessel and its intrepid crew, but the end of “Enterprise” also casts into doubt the future of a venerable entertainment property that is entering a realm where no franchise has gone before.
Almost from the moment it was canceled by NBC in 1969, the original “Star Trek” set about defying television conventions: a three-season dud in prime time, it became a success in syndication, spawning a series of motion pictures, a merchandising empire and three television sequels (the syndicated hits “Star Trek: The Next Generation,” “Star Trek: Deep Space Nine” and “Star Trek: Voyager,” which helped start the UPN network in 1995).
“Enterprise,” a prequel devised by the veteran “Trek” producers Rick Berman and Brannon Braga, was supposed to be the series that would take the franchise into the future by venturing into its past.
Set 100 years before the first “Star Trek” series, “Enterprise” made its debut on UPN on Sept. 26, 2001, to more than 12.5 million viewers. By the end of its first season, its audience was just half as big, and by the end of its second season, barely a third of those original viewers were still watching. “People never really warmed up to `Enterprise,”’ said Ronald D. Moore, a former staff writer of the syndicated “Trek” television sequels who is now executive producer of the Sci Fi Channel’s new “Battlestar Galactica” series. “It never quite grabbed people viscerally and hung on, like the other shows did.”
As Jolene Blalock, who played the Vulcan officer T’Pol on “Enterprise,” explained: “The stories lacked intriguing content. They were boring.” A lifelong “Star Trek” fan, Blalock said she was dismayed by early “Enterprise” scripts that seemed to ignore basic tenets of the franchise’s chronology, and that offered revealing costumes instead of character development. “The audience isn’t stupid,” she said.
Aware of viewers’ disappointment, the producers made significant changes for its third season: A single, yearlong storyline was established, pitting the ship’s crew against a malevolent alien race called the Xindi, and Manny Coto, creator of the Showtime series “Odyssey 5,” was brought in as a co-executive producer. But the show’s ratings continued to erode.
The network says the problem was that most of “Enterprise’s” viewers were male, unlike those of its bigger shows, like “America’s Next Top Model.”
‘Star Trek: Enterprise’ prepares to drop out of warp for good
