The TV industry is going to have to react a lot faster than its doing. They aren't going to be able to stop downloading, that's just a given. But if they get their act together they can ween people off of peer to peer services and into a service like itunes. If people find it easier and more convenient to get their shows from the official network website, then the networks can provide shows with the advertising intact. If they don't provide that service, and users just get used to DLing shows that have already had the commercials edited out, then they're screwed. And ultimately, so will the viewers.
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