I disagree. It's not lack of creativity but an over reliance on brand marketing. There are no shortage of good stories to be told; but why take a chance on a new story when you have a sure bet by embellishing on a known story. Doing new things means making a bet which you can lose. Granted commerce has driven art for a long time, but the prendulum has swung so far in the direction of the safe bet that riskier, and potentially more entertaining, ventures don't seem to make it to the screen.
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