Go to
www.scifi.com/battlestar if they still have the Ask David Eick stuff up: read through that, it contains a lot. The lowdown had more, check his chat transcript archived at
www.scifi.com/chat . Does anyone have RDM's popcorn letter still?
As far as "how not to succeed in public relations" RDM's letter was a case study in how not to approach an established fanbase that should be in marketing & PR textbooks. Very bad word choices, very "I'm the answer to all that's wrong with sci-fi" sort of attitude. Anytime someone thinks that "they" are the solution to something, that there is no other way than theirs, no understanding of why another way might be wiser or at least a stronger marketing way to approach a project, my "arrogance" meter goes off.
As Tom DeSanto is quoted as having said during X-men "always stay true to the lore." For treating their source material with a little respect and humility that team got 2 blockbuster movies out of a comic book franchise, kept fans mostly pleased, added fans from the movies themselves....
I like how they did it. I wish that Tom gets his chance with BSG again.