Firefly may only live in movies or until the FOX contract expires or is bought out. Believe it says Firefox can't be shopped to another network, but a movie(s) is allowed. So everything depends on Firefly fans and the movie to fill the theatre seats and make it a hit. Then maybe more movies will be made down the line.
Universal did acquired the rights to "Firefly" from 20th Century Fox Television, where Whedon's Mutant Enemy Inc. production company has a television deal, but it is unknown if the TV original contract was included or if an arraignment was agreed to.
September 30th is a good time for Serenity. It avoids competing with all the summer blockbusters but yet fills the void for people that want a new escapist, adventure film to watch during the fall/winter months.
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